Music Mogul Martin Kierszenbaum Releases Cherry Cherry Boom Boom EP by BeBe Sweetbriar
With artists like Ellie Goulding, Disclosure, Robyn, Royksopp, La Roux, LFMAO, and even the legendary Sting currently on his Pop Alternative record label, Cherrytree Records, you would think producing and songwriting with some of the hottest recording artists on the planet would be enough of a musical outlet for label founder and music mogul Martin Kierszenbaum. But, then you aren’t Kierszenbaum. You see, Bruce Wayne has Batman, and Martin has Cherry Cherry Boom Boom (no cape or mask required). It is under this pseudonym that Martin becomes his own artist with recorded output; his own muse. Aside from hearing the phrase shouted out on the dance floor to reference “hot dancing”, you have probably heard “cherry cherry boom boom” in the song lyrics by some of Kierszenbaum’s past label artists Lady Gaga, Frankmusik and Space Cowboy, and current artists Natalia Kills and Far East Movement. Now, the vocals that have been heard in the background on the tracks of many of Cherrytree artists, Cherry Cherry Boom Boom has taken the lead as a solo artist on his debut extended play release Cherry Cherry Boom Boom EP, released on the Royal Pop Records imprint mid-August.
Containing two previously released Billboard Club Dance Chart single tracks, Cherry Cherry Boom Boom EP offers up two new tracks including the collections lead single A Little Bit of Love (Can Last For Life). As with most recognized music producers, Kierszenbaum has an unmistakeable sound he brings to the projects he works, and this solo effort definitely embodies that Cherry Cherry Boom Boom trademark. With the help of some of the best remixers like Dimitri Vegas & Like Mike and RAC, A Little Bit of Love….. is bound to find its way to dance floor and Billboard Chart success.
I had an opportunity to touch base with Kierszenbaum about his latest Cherry Cherry Boom Boom project and how his solo output and production of other artists’ work go hand in hand.
BeBe: Cherry Cherry Boom Boom has been a moniker mostly known on the production side of things in pop music. Why has now become the time to put emphasis on the recording artist part of that brand?
Martin Kierszenbaum: I’ve always written and sung songs since I was a kid. I was in a hip hop group called Maroon when I was a teenager. When I started working on the record label side, I began to prioritize helping other artists and, at times, that meant producing records for them. I played all the instruments and sang backing vocals on my productions like on Natalia Kills’ Not in Love and Lady Gaga’s Eh, Eh (Nothing Else I Can Say). Fairly recently, with some spare time on Friday nights and Saturday mornings, I began to feel an impulse to sing lead again and came up with the music on this new Cherry Cherry Boom Boom EP.
BeBe: Two of the songs, Come Back From San Francisco and One and Only, on your new Cherry Cherry Boom Boom EP were released 2 years ago complete with remixes. Why include them on this 4-song offering?
Martin Kierszenbaum: Since my first priority are the artists on my label Cherrytree and my management company, I write and record my own music at a slower pace than most. It took me a while to collect four Cherry Cherry Boom Boom solo recordings but I eventually finished them and compiled them here on this EP.
BeBe: You began your musical journey many years ago as apart of the Hip-Hop duo Maroon. When and why the switch into the Pop genre?
Martin Kierszenbaum: Actually, my musical journey began at my house as a kid. My parents are Argentinian and always had music from all over the world playing at home. My mom is a piano player and my sister a violinist. We moved all over the world when I was a kid, and I was exposed to all kinds of music. I fell in love with pop, dance, electronic, folk, Merengue, you name it. I studied piano and music theory and saw music as music, not so compartmentalized. I gravitated towards hip hop in the 80’s because I met a fierce MC named Will EP from Chicago, and he and I both shared a passion for the excitement and genre-bending in Rap music at the time. Rap music was how we naturally expressed ourselves musically and in a most urgent way, as we felt it.
BeBe: In most recent years, and definitely 2014, the Pop charts have been ruled by the ladies, and then there is Sam Smith. Where does Cherry Cherry Boom Boom fit into this Pop music picture?
Martin Kierszenbaum: I don’t think about where I fit at all. I just make music. It’s the same when I sign an artist. I strive for great and not for something that necessarily fits into any existing, musical landscape. I’m not afraid of unique and original, I seek it out. As far as my Cherry Cherry Boom Boom output is concerned, I kind of have the luxury of making music on my own terms and for my own pleasure. It’s great to share it with people as well, but I don’t stress about where it fits in the musical picture. I just do what feels right.
BeBe: Are you testing the waters with the Cherry Cherry Boom Boom EP in hopes of releasing a complete collection of songs?
Martin Kierszenbaum: I’m just making music on my own time table. I love doing it. It makes me happy and it keeps my record-making skills honed so that I can communicate with other musicians which is one of my favorite things to do in the world. If I find the time and am inspired to write some more music, I may compile it as an album, but more and more, I think shorter collections of music make more sense. At Cherrytree, we’re putting out more mini-albums and EPs like Robyn’s Body Talk collections and Far East Movement’s upcoming K-Town Riot mini-album coming this October.
BeBe: How much, if at all, does concentration on Cherry Cherry Boom Boom, the artist, take away from Cherry Cherry Boom Boom, the hit making producer?
Martin Kierszenbaum: They bolster each other, actually. I’m the same person wearing both hats. Recording music for myself keeps me in tune with the latest technology in the studio and keeps my fundamental musical chops up. I think the processes of recording on my own and producing for others inform and augment each other.
BeBe: You have worked some very talented female artists, including the Lady Gaga. Any plans to collaborate on a vocal duet project with any of them?
Martin Kierszenbaum: I’ve had the privilege of working with some extraordinary voices in the studio including Lady Gaga and Robyn. I wouldn’t say my voice is anywhere near that caliber but I do mean what I sing and that gives me enough confidence to sing background vocals or record the odd “Cherry Cherry Boom Boom” through a vocoder for them here and there (laughs).
BeBe: You have released Cherry Cherry Boom Boom EP on the Royal Pop Records label. How does this label differ from your CherryTree label?
Martin Kierszenbaum: I started Cherrytree for my artists who are my main priority. That’s very clear to me. My own music comes out through a completely different channel.
BeBe: You have put that Cherry Cherry Boom Boom sound on many remixes of other artists songs, so when it comes to getting remixes to your songs, are involved in selecting those remixes?
Martin Kierszenbaum: I’ve been active in the electronic dance community for a while and I’ve been fortunate to forge some wonderful relationships with talented DJs, producers, and executives. I like to stay on top of the players and sounds but when I need help, I get great advice from fellow musicians and friends for which I’m always grateful.
Cherry Cherry Boom Boom EP is now available on iTunes and other online retail outlets.
For more information on the EP, remixes and other Cherry Cherry Boom Boom releases and news go to www.cherrycherryboomboom.com
Click below for the music video to A Little Bit of Love (Can Last for Life)
Cherry Cherry Boom Boom – A Little Bit of Love ( Can Last For Life)